The first dates for the Coca Cola Christmas Truck tour 2022 have been revealed – and straight away the bright red lorry will be arriving on the Essex border. This weekend the tour kicks off with the Coca Cola truck travelling to Bluewater Shopping Centre in north Kent on Friday, before heading to Beckton on the Essex/London border this weekend.
The truck will be found outside Sainsbury’s in Beckton, according to the Daily Star. Shoppers will be able to revel in a pop up winter market, games and ‘elfie selfies’. Laura Moon, senior brand manager at The Coca-Cola Company, Great Britain, said the truck is needed “more than ever” this year.
She said: “Coca-Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.”
There will be QR codes allowing visitors to access a host of interactive games, plus huts that will serve up seasonal food. Visitors can also buy Coca-Cola’ Zero Sugar and original taste brands and have them personalised with their name or short phrase. The brand has linked up with foodbank charity FareShare, to donate up to 100,000 meals – the same number of expected visitors on the nationwide tour, using the slogan ‘Your Presence is Your Present’.
This has the ambition of funding the total equivalent of 200,000 meals. Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful for the support from Coca-Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis.
“We hope as many people visit the Coca-Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many.”
With a packed schedule of exciting Truck Tour stops taking place in the lead-up to Christmas, eager Coca-Cola Christmas Truck fans can follow announcements about the schedule which will be made over the coming weeks at @CocaColaEU (Instagram) and @CocaCola_GB (Twitter).