Primark’s Instagram posts are being praised by fans for showing ‘real bodies’.
One photo, posted yesterday (October 13), shows a black model reclining on a sofa while wearing a satin lingerie set in light pink.
But what’s so important about the photo, and something that Primark’s fans have spotted, is that the model’s stretch marks on her legs are visible.
Read more: Shopping news in Essex
And the comments show just how much followers loved it.
One fan wrote: “She’s gorgeous thank you for posting the real picture” with a love heart emoji.
Another said: “Lead Primark, show them real!”
“Yes to this! Real women with their tiger stripes” said a different Insta user.
Lots of people also commented “beautiful”, and used lots of heart emojis.
The caption reads: “This satin lingerie from The Primark Edit is almost too pretty to hide. Bralette £10/€12/$14, Brief £5/€6/$7 #Primark #lingerie.”
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