There will be plenty of freebies over its opening weekend

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Essex’s biggest shopping centre is set to see a brand new beauty store opening its doors this summer. A brand new Korean beauty store is set to open at Lakeside Shopping Centre this week.

PURESEOUL is set to open on Friday July 31, bringing some of South Korea’s most sought-after skincare and beauty brands to Essex. The new store will will offer a wide range of skincare, make-up and beauty products, from viral favourites to everyday essentials.

Visitors will be able to explore the latest K-beauty trends, discover new routines and receive product recommendations from PURESEOUL’s in-store team. The celebrations will begin at 11am on Friday July 31, when the first 100 ticket holders through the doors will receive an exclusive goodie bag. Tickets will be released via PURESEOUL’s Instagram on Thursday July 30, before the store opens to the general public at 12pm.

Customers making a purchase during the opening weekend will also be able to take part in a lucky dip, with exclusive prizes available each day. Prizes include a Medi cube device on Friday July 31, an ilso goodie bag on Saturday August 1 and a PURESEOUL goodie bag on Sunday August 2.

Nancy Foster, centre director at Lakeside Shopping Centre, said: “PURESEOUL’s arrival at Lakeside gives our visitors even more choice from the latest and most exciting beauty brands, while further strengthening our already fantastic premium beauty offer. We can’t wait for everyone to enjoy their exciting opening weekend and get their chance to enjoy their amazing products!”

PURESEOUL co-founder Gracie Tuillo added: “Looks like 7 really is our lucky number! As PURESEOUL celebrates its 7th anniversary this summer, we’re so excited to be opening our 7th London store (and 17th in the UK), at Lakeside! It’s been one of our most requested locations, so we can’t wait to welcome both new and familiar faces to discover the best of K-Beauty with us.”

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