After the holiday season, the wait until payday can seem endless, and you’re probably aiming to spend as little as possible on self-indulgence.
Yet in the realm of beauty products, a lower price doesn’t always mean lower quality. One savvy shopper discovered a luxe-for-less find at Primark, snapping up a product for only £6 and shared that it “sinks in better” than its pricier alternative.
The budget-conscious beauty enthusiast @beautyglowgirl posted her comparison video with a note: “I went to Primark last week as I’ve been desperate to try the new hydration cream after loads of people speculated it might be an affordable alternative for the Charlotte Tilbury Magic Cream! You know I love me some good cheap skincare, so let’s compare.”
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For anyone unfamiliar with the Charlotte Tilbury option, it comes with a hefty price tag of £79 for 50ml. If you’ve previously had success with a trial size from a set, then spending out may seem worthwhile for the promise of enhanced skin health and fullness.
However, it could be rather disappointing to take a punt on it solely based on reviews and find it lacking. In contrast, the Primark PS Pro Hydration Cream, which offers SPF 15, is priced at just £6. The influencer tested both creams on her own skin to determine her preferred choice.
After trying the Primark offering, she initially found it to be “thick” and noted that “it takes a little while to sink in.” Comparing it with the renowned Magic Cream, she described it as “similar in thickness” while noting that “the original is easier to rub in.” Keen to give both a fair trial, she mentioned her intent to apply them to her face right after showering.
Upon trying the original Magic Cream on one side of her face, she remembered its “strong fragrance,” which she found to be “lovely on the skin”. Moving on to the Primark alternative, she observed it wasn’t “as thick” and was free from any scent, noticing it to be “ultra-hydrating”.
“These are quite different,” she noted, pondering if perhaps the Primark cream is more akin to the Charlotte Tilbury Water Cream than the Magic Cream.
Wrapping up her comparison, she stated that while “the original leaves a bit of a film on the skin, Primark seems to sink in better,” yet endorsing both as “both lovely under make-up”. She expressed a particular fondness for the Primark edition saying she liked it “a lot,” but ultimately recognised that they were “definitely not the same”.
