Asda has launched a new scheme which rewards customers in supermarkets across the UK.
The major supermarket is encouraging customers to return unwanted clothes back to store as part of their new recycling scheme.
George at Asda has introduced the new ‘Take Back’ scheme which supports customers to recycle their unwanted clothes and textiles with ease.
In partnership with Yellow Octopus, the scheme means shoppers will receive a 10 per cent off voucher for George.com when they bring back their old and unwanted clothes to store.
You’ll then be handed a label or QR code so you can drop the clothes off through Asda’s “to you” click and collect service.
The move is all part of the retailer’s new commitment to drive down their textile waste and help prevent thousands of tonnes of clothing heading into landfill each year – as well as raise funds for their Tickled Pink campaign which supports Breast Cancer Now and Coppafeel.
The recycling scheme is already in action in participating stores.
Mel Wilson, Global Professional Lead – Sustainable Sourcing and Quality, said: “It’s really important for our customers and colleagues that we tackle the issue of not just sourcing our clothes more sustainably, but that we encourage everyone in the UK to think about the issues of waste and how to make fashion and textiles more circular so that we really can reduce the number of garments that go into landfill.
“We know that through this pandemic there has been a huge demand for garment recycling with many customers clearing out their wardrobes, so it’s been a big priority for us to make sure that we can not only help to facilitate recycling textiles in a simple and easy way, but that we are also able to give these items a second lease of life and help to drive much needed funding for our charity partners.”
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Jack Ostrowski, CEO of Yellow Octopus Group, said: “We are thrilled to assist ASDA in its effort to drive down textile waste and divert fashion goods from going to landfill.
“It is important for the whole fashion industry to transition from linear to circular business model and George is leading the way to achieve this ambitious goal.”
In addition to the ‘Take Back’ scheme, Asda continues to support textile recycling with over 400 clothes banks in their carparks, which supports the Salvation Army.